Apple’s IDFA Change Forces App Makers To Re-Think User Journey: AppsFlyer’s Quinn

OAKLAND – Apple’s decision to rip up the fabric of ad targeting on iOS devices will have big repercussions, forcing businesses to change both their revenue mode and their user experience. That is according to one executive whose company is now having to help app owners through the turbulence. The tech company is due to […]

 

AppsFlyer’s Jeger On ‘Pain Points’ Of App Marketing: User Engagement, Retention

COLOGNE – When you have more than 4,000 partners in the app marketing space, you have a pretty good understanding of one of the biggest pain points. “What we see in our data is that users are using apps more frequently but for a shorter period of time,” says Ben Jeger, Managing Director, DACH & […]