Angelina Eng

Artificial intelligence is often hailed as the solution to advertising’s most persistent measurement headaches, but could itn be doing more to illuminate the problem than to solve it? After all, AI is only as good as the data it is fed. That means the perennial challenges of fragmented platforms, data silos, and inconsistent taxonomies risk […]

The artificial intelligence revolution could transform a wide variety of aspects of the media campaign lifecycle – yet most industry players are still in the foothills of implementation. Despite the transformative potential of both generative AI and emerging agentic AI technologies across media planning, buying, optimization and analysis, only about a third of companies have […]