Streaming Audience Grows More Diverse Amid National Shift: Sling TV’s Andrew Tint

More consumers are watching video on connected devices like smart TVs and mobile phones, broadening the audience for over-the-top (OTT) content. These digital pipelines give advertisers more flexibility with the targeting of their campaigns. “What we have seen over the last few years is that a number of people across the country have shifted to […]

 
 

How To Drive CTV Ad Growth: Sling TV’s Tint

Advertising on connected TV has growth healthily lately, after a pandemic viewer surge combined with the maturation of the platform. But what will it take to sustain that growth. In this video interview with Beet.TV, Sling TV’s programmatic partnerships account executive Andrew Tint says education will be needed. Education needed EMarketer forecasts US connected TV […]