How Havas Media Is Cleaning Up The ‘Bloated’ Ad Supply Chain

CHICAGO – It is now four years since a hard-hitting ANA report, K2, blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. That report kicked off more industry transparency about, well, lack of transparency […]