How TV Measurement Is Evolving: Tremor’s Guenel

DETROIT  — Two TV worlds are colliding: the old one, in which advertisers bought air-time watched by rough demographics and then completed modelling to understand its effectiveness the new, over-the-top TV ecosystem, which can accurately measure consumption and even track through to outcomes. In this video interview with Beet.TV, Amy Guenel, VP of Product Marketing […]