Like Sponsorships, Content Marketing Requires Connecting With Audiences: Momentum Worldwide’s Weil

LOS ANGELES – If you could hold a mirror to the current world of content marketing it would largely reflect what’s been happening for a long time in sports and entertainment sponsorships. One of the elemental rules is that just borrowing enthusiast audiences doesn’t cut it unless you actually connect with them. “It’s not about […]

 
 

Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters

VIEQUES, PR – Seth Walters is “insanely passionate” about commerce-enabled interactivity. Which makes him a logical evangelist for the power of connected television targeting and measurement. As Senior Partner for Interactive & Connected TV at Modi Media, the advanced TV unit of GroupM, it’s Walter’s job to help GroupM’s clients understand the opportunities for messaging, […]

 
 

“ACR Will Change the World,” American Express’ Paskalis

Audio Content Recognition (ACR) software*,  which synchronizes TV watching with a tablet or mobile device, will “change the world,” says Lou Paskalis,Vice President, Global Media, Content Development and Mobile Marketing at American Express, in this wide-ranging interview with Beet.TV He explains that ACR will provide  brands with a full “sixty minutes” to market to an […]