AMC’s Addressable Future: Partnerships & Evolution, Gaynor Says

SANTA BARBARA — It was back in mid-2018 that AMC Networks first said it would allow advertisers to dynamically insert ads to reach specific households. That was after AMC Networks – whose portfolio includes AMC, IFC, SundanceTV, WE tv and BBC America – hired Adam Gaynor, the long-time DISH Network executive who oversaw media sales […]

 

‘We Are One And The Same’: Google’s Jennifer Koester On Traditional TV Going Digital

MIAMI – There are the headlines—traditional TV versus digital upstarts—and then there’s the reality behind the scenes. To wit, Google is playing a big part in helping traditional broadcasters transition to the digital future with solutions like dynamic ad insertion. In the U.S., “We work with 28 of the top programmers,” from sports content to […]