Amazon Fire TV Stick
Amazon’s Charlotte Maines: Vast Authenticated Reach Brings Advertisers’ Storytelling From ‘Doorstep To Bedroom’
LAS VEGAS — Amazon’s nearly total reach — 90% of U.S. customers across authenticated devices — means that advertisers can tell personalized stories that follow consumers throughout their day, from users’ Ring doorbell deliveries to bedtime Alexa smart speaker podcasts. “If you think about it as an advertiser, [there are] so many different unique touchpoints […]
Household Targeting Is Its North Star, But Modi Seeks To Pinpoint Individuals, Says Walters
VIEQUES, PR – Seth Walters is “insanely passionate” about commerce-enabled interactivity. Which makes him a logical evangelist for the power of connected television targeting and measurement. As Senior Partner for Interactive & Connected TV at Modi Media, the advanced TV unit of GroupM, it’s Walter’s job to help GroupM’s clients understand the opportunities for messaging, […]





