Cadent Ramps Up Local Broadcast As Complement To Cable TV Inventory

What do you do when you’re the “800-pound gorilla” aggregating advertising inventory from some 200 MVPD partners? In the case of Cadent, you extend your reach to local television broadcasters to become a one-stop shop. As advertisers increasingly seek better audience targeting and efficiency, “The marketplace has kind of come our way,” says the company’s […]

 
 

Horizon’s Koenigsberg Surveys The Battle For Talent & the Future Of Digital Giants

MIAMI-Since Bill Koenigsberg founded Horizon Media nearly 30 years ago, he has opted for integrated services and independence over holding companies and their assorted offerings. And while he sees his media agency as a speedboat amid aircraft carriers, all vessels are fighting an uphill battle with the likes of Facebook and Google to attract and […]

 
 

Pivotal Research’s Brian Wieser On Disney-Fox, Consultants Versus Agency Holding Companies

LAS VEGAS – When Brian Wieser looks at The Walt Disney Co.’s desire to buy certain aspects of 21st Century Fox, he sees the impact of both shifting viewing habits and the intrusion of big digital players. For Disney, it’s the appeal of a big, quick deal and the options here and overseas it will […]

 
 

Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’

LAS VEGAS – When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends. This means that things like self-driving cars, drones, artificial intelligence and virtual reality […]

 
 

MediaLink’s Matt Spiegel Tracks The ‘Precision Marketing Journey,’ Choices Facing TV Broadcasters

MIAMI – It’s not just the television industry that’s undergoing massive change as linear slowly cedes to other viewing options. Marketers, meanwhile, must embrace new forms of measurement as table stakes in their efforts to keep pace with that change. For both, the question becomes “How can we enhance the speed of change,” says Matt […]

 
 

With Dynamic Creative Optimization, Marketing And Sales Unity Is Key: Dell’s Dina Gowar

ORLANDO – It might be hard to believe in this Age of Amazon, but not everything can be purchased with one click. For Dell, this means using dynamic creative optimization (DCO) in different ways depending on whether it’s trying to lure consumers or businesses. “The strategy that we employ for DCO is very different on […]

 
 

Buyers Want Automation, Digital Insights And Attribution From Programmatic TV: DataXu’s Mike Baker

COLOGNE – In the arms race that is automated or programmatic TV, there’s much realignment occurring among tech players. They know if they’re too slow on the drawing board an Amazon or Facebook or Google will swoop in and beat them to the launch pad. This is not lost on marketing analytics provider DataXu, which […]

 
 

With A Smart Ecommerce Ecosystem, Amazon And Alibaba Don’t Always Win: Criteo’s Mollie Spilman

COLOGNE – There’s a school of thought that says most online retailers cannot compete with the likes of Amazon and Alibaba. The folks at Criteo don’t think so, which is why they have architected “a kind of alternative universe” in which ecommerce companies not only survive but thrive. Despite “doom and gloom” sentiments about competing […]

 
 

On Heels Of Spotify Deal, Skinny Bundles Will Go Multidimensional: Hulu’s Peter Naylor

COLOGNE – While the present may seem like the heyday of skinny bundles, things are just getting started. Take Hulu’s recent partnering with Spotify for college students and the pairing of Netflix and T-Mobile. “We talk about bundling products and we talk about bundling video products together, but I think what’s interesting is the opportunity […]

 
 

How Criteo Helps Brands And Retailers Compete Amid The Jungle Of Amazon.com

It’s hard enough for brands to deal with the leviathan that is Amazon.com. It doesn’t get any easier when those brands also are dependent on many different retailers to sell their products. Performance marketing technology provider Criteo, perhaps best known for its online consumer retargeting expertise, is leveraging its learning loop capabilities to assist not […]

 
 

MEC’s Shenan Reed: Cultivating Walled Gardens, Watching For The Next Behemoth

CANNES – So many video ad units and platforms, so many ways to attribute value to those units. “Trying to figure out the value of a video ad unit depending on where it runs seems to be one of our challenges as an industry,” says Shenan Reed, MEC’s Chief Digital Officer for North America. And […]

 
 

Overseas Convergence of TV And Video Presaged U.S. ‘Awakening’: Videology’s Ryan Jamboretz

CANNES – Call it digital déjà vu. The global convergence of television and video that has set off a wave of consolidation and new market entrants in the United States first began to emerge in Europe about two years ago. Fast-forward and you had deals like NBC and Comcast and now the pending acquisition of […]

 
 

WPP’s Sorrell Sees ‘Groundswell’ Of Client Attitude for Programmatic TV

CANNES – Sir Martin Sorrell says marketers are changing their attitudes toward programmatic media buying at the same time as the growth of alternative content continues unabated. In this interview with Beet.TV, he also talks about WPP’s investments in content producers and how advertising “in one form or other” is seeping into Netflix. In the […]

 
 

Y&R’s Sable Sees A ‘Golden Age’ Of Content, Questions Hyper Targeting

Technology has done amazing things to create a variety of ways people can consume premium television content, helping to spark a “golden age” for content creators. But is the same technology and the data it enables encouraging the hyper targeting of audiences just because the capability exists? David Sable is quick to point out that […]

 
 

Little Things’ Big TV Distribution Deals Include Amazon, Apple TV, Roku

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]

 
 

Entrepreneur Media: Connecting Influencers With Audiences, Brands

Turns out that lots of entrepreneurs are great content creators, but most of them lack a broad enough platform to reach lots of people like them. “We want to be that platform to really help bring their voice to life,” says Bill Shaw, President, Entrepreneur Media. Entrepreneur not only provides these personalities with a high-profile […]

 
 

Whistle Sports: Short-Form Video Content About Everything But Live Action

If you’re between the ages of 13 and 34 and love sports but have a short attention span, Whistle Sports was created with you in mind. The global sports media company doesn’t do live sports per se but “everything else,” says Founder and CEO John West. “We provide content that we think is really authentic. […]

 
 

Global Telcos Up The Ante On Advertising And Content: Havas’ Delport

BARCELONA – Having watched as Facebook and Google became “a real duopoly” in the mobile marketing space, telecommunications companies around the world are locked in an arms race to produce content and reap advertising revenue. “Telcos are just understanding that they sit on a huge data lake with first-party data that has incredible value, especially […]

 
 

Cheddar Expands Presence In TV Bundles, Steinberg explains

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]

 
 

FreeWheel has Deal with Amazon to Power Video Ads

FreeWheel, the video ad platform that helps publishers manage ad management and serving, has an agreement with Amazon to power video ads on its growing ad-supported service, FreeWheel announced. In August, we spoke with Doug Knapper, co-ceo about the growth of FreeWheel in the marketplace.  We have republished that interview today.