Alyssa Rousso
‘Neuro Contextual’ Ads Offer Relief From the ‘Intrusive’ Retargeting Trap
SAN JUAN, Puerto Rico – Are you haunted by the ghosts of products past? Most consumers recognize the phenomenon of searching for a product only to be followed by advertisements for that specific item for weeks afterward. While this behavioral targeting strategy became an industry standard, it is increasingly viewed by some as an inefficient […]