Beyond The 30: Roku Leans In To New Formats, Original Content

MARCO ISLAND, FL — Roku doesn’t want to throw out traditional-length TV ads or measurement – it just thinks creative disruption and alternative approaches can add far more effectiveness and insight. Together with MAGNA Media Trial, the TV platform just published Beyond the :30 on Streaming TV, a research piece that found new video ad […]


Marketers Turn to Interactive TV Units During the Crisis, Roku’s Levin

Interactive advertising units on OTT have been part of the landscape for several years. The form factor is getting a big boost from brand marketers during the pandemic, says Alison Levin of Roku, VP of Ads & Strategy at Roku in this interview with Beet.TV She explains that brands are seeking to provide direct feedback […]