Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push

LAS VEGAS — The race to monetize shopper data has turned retail media into the advertising industry’s fastest-growing sector, projected to surpass combined spending on connected TV and traditional television by 2027. But perhaps it is also exacerbating a tangled web of walled gardens, leaving buyers navigating a landscape defined as much by its complexity […]

 
 

Instacart’s Miller On Innovating The In-Aisle, Off-Platform Ad Experience

LAS VEGAS — Grocery delivery firm Instacart isn’t standing still. The outfit is transforming its underlying offering and also its advertiser services. In this video interview with Beet.TV, Ali Miller, VP, Product Management, Instacart, describes a raft of new offerings. The Strategic Push for Off-Platform Presence With the digital advertising world grappling with signal loss, […]