Alex Combs

LAS VEGAS – At CES 2026, Walt Disney Co. showcased a growing push to modernize advertising workflows by combining advanced technology with its storytelling heritage. Alex Combs, vice president of product management, advertising platforms at the media and entertainment giant, said the company is focused on building products that deliver speed, ease and value for […]

CANNES — The Walt Disney Company is already known for its Magic Kingdom. Now it is also bringing some “magic” to contextual ad targeting. The company has set a goal of achieving over 50% of its revenue through automated channels and is on track to exceed that target, making programmatic central to how Disney goes […]