advanced TV

AMENIA, NY — When it comes to media operations, artificial intelligence may be “democratizing” everything between competitors. However, the playing field may be anything but level when AI is used internally with media operators.  “There’s a quote that I really like: ‘The future’s already here. It’s just not equally disseminated.’ That’s a hundred percent true […]

Arun Kumar deliberately avoids the term “programmatic” when talking about advanced television’s audience targeting potential. “All we’re trying to do is take some of the principals behind programmatic. We don’t want to buy space for the sake of buying space,” says the Global President of Cadreon, Interpublic Group’s ad tech unit. Semantics aside, Kumar is […]