Adam Silverblatt
Retail Media’s Growing Pains: Experts from Dentsu, Instacart and The Trade Desk Discuss Complexity and Collaboration
CANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International Festival of Creativity, industry leaders from Dentsu, The Trade Desk and Instacart agreed: the way forward lies in collaboration, simplification, […]
Retail Media Must Prove Its Value Through Incremental Reach and Outcomes: Instacart’s Adam Silverblatt
CANNES – With retail media networks multiplying and brands demanding better measurement, Instacart’s Adam Silverblatt believes the industry is headed toward consolidation, and accountability will be the deciding factor. Speaking at the Cannes Lions International Festival of Creativity, Silverblatt, Instacart’s head of off-platform ad sales and strategy, said retail media is evolving beyond its roots […]