Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers

Sports fans will find a way to watch their favorite players and teams despite significant disruptions, as seen in the past year. That commitment gives marketers a chance to connect with consumers even as they divide their viewing time among multiple devices. Amid these shifts, media and marketing executives from a variety of companies have […]


Sports Is Still ‘Appointment TV’ Amid Shift in Viewing Habits: Horizon’s Adam Schwartz

The new year shows signs of bringing back more traditional scheduling of live sports, though the Summer Olympics is still uncertain amid the global pandemic. A “new normal” in viewing habits is emerging, challenging sports leagues, advertisers and broadcasters to adapt to disruptions that started last year. “There were a lot of unknowns from the […]