Learning On The New Frontier: Ascential’s Harmon On Brands’ Commerce-Media Challenge

EMarketer says 2022 will be “the year of retail media networks“, with US spending growing another $10bn to $41.37bn, representing 17.2% of total US digital ad spending. To get there, however, many brands are going to have to learn how to operate in the new environment. That is according to Abi Harmon, Chief Customer Experience […]