Big Data, New Currencies & Clean Rooms: A Peek Inside OpenAP’s Future

CANNES — Last year at Cannes, OpenAP announced the OpenAP Data Hub in partnership with Snowflake, to provide publishers and advertisers with cross-platform data in privacy-compliant environments. The business is now gearing up for the launch of what it says is the industry’s first streaming data service, set to debut in early 2024. “OpenAP’s role […]


Tremor Video DSP Expanding Alphonso TV Partnership To Canada: CMO Thomas

SAN JUAN, Puerto Rico—Combine a variety of data assets with an in-house creative agency and you have what Tremor Video DSP calls creative video intelligence. “Everybody has data strategies, but we’re going beyond just connecting to a specific consumer and really thinking about what that message is and means in that moment,” says CMO Abbey […]


Chobani Finds The Holy Grail Of Creative Data: Tremor’s Thomas

Could a yogurt brand hold the key to the future of advertising? Abbey Thomas thinks so. The Tremor Video DSP chief marketer was talking with Beet.TV, fresh from the stage at this month’s IAB Video Symposium in New York, where she interviewed the food company’s own marketing senior director Eddie Revis. There, she discussed how Chobani […]