Beet Retreat in the City

Agenda

Linear TV is Advancing as
New Currencies and Platforms
Take Hold

Attendees arrive at 1:30 for a 2:00 start of the program – 1675 Broadway @ 52 Street

Digital Meets Linear: The Emergence of Cross-Channel Video Ad Platforms

Presented jointly by

  • Joanna O’Connell @joannaoconnell @forrester
  • Jim Nail @jim_nail @forrester

The Scope of LiveRamp TV and the Promise of Convergence

  • Allison Metcalfe, @LiveRamp @AllisonMetcalfe
  • Joanna O’Connell, @forrester @joannaoconnell

Advanced TV has Arrived: What is Practical Now

  • Nicole Whitesel, @PublicisMedia @digitalNicole
  • w/ Jon Watts, @MTMLondon @jonmwatts2

Comcast/FreeWheel: Enabling a Data-Driven TV Future

  • David Clark, @FreeWheel @daveclark a @Comcast company
  • w/Jon Watts

Convergence is Here as Digital Meets Linear TV

  • Joy Baer, @FreeWheel @joybaer
  • Philip Smolin, @Amobee @philipsmolin
  • Nick Hartofilis, Zenith @Zenith_USA
  • w/ Jon Watts, moderator

Networking Break

Industry Collaboration- Pipe Dream or Reality

  • David Levy, OpenAP @OpenAPTV
  • Jodie McAfee, Inscape @jcmcafee @inscapetv
  • w/ Howard Shimmel, moderator @HowardShimmel .

What Programmers & Brands Want from Advanced TV

  • Ethan Heftman, A&E @AETV
  • John Hoctor, @liveramp @johnhoctor
  • Dominick Vangeli; NBCU @NBCUTogether
  • Howard Shimmel, moderator

The Fast Changing Marketplace for Advanced TV

  • Christine Grammier @LiveRamp
  • Neil Vendetti, @Zenith_USA
  • Brian Wallach, @freewheel @bw10
  • w/ Jim Nail, moderator

Audience interaction, off-the-record

  • Facilitated by Jon Watts

Program Concludes at 4:50

Networking reception immediately follows at 5:00 p.m.

Bar 49 Lounge, Crown Plaza Hotel, 1605 Broadway @49th Street.

Reception concludes at 6:30.

Please find the event page here.

Presented by