Zoe Soon

IAB’s Zoe Soon: Creators are Becoming the Trusted ‘Concierge’ for AI-Era Discovery
IAB’s Zoe Soon: Creators are Becoming the Trusted ‘Concierge’ for AI-Era Discovery
10 Aug 2026
Creators are Finally Getting Credit for Priming the Pump of Sales
Creators are Finally Getting Credit for Priming the Pump of Sales
27 Apr 2026
IAB’s Zoe Soon: Media Agencies Increasingly Consider Creator Economy ‘A Must Buy’
IAB’s Zoe Soon: Media Agencies Increasingly Consider Creator Economy ‘A Must Buy’
1 Mar 2026
The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon
The Creator Economy is Ready to Explode, But Standards Lag: IAB’s Zoe Soon
5 Feb 2025
Brands Need To Play & Measure In Immersive Environments: IAB’s Soon
Brands Need To Play & Measure In Immersive Environments: IAB’s Soon
3 Aug 2023
Gaming Looms Large as  Opportunity for Brand Advertisers, IAB’s Zoe Soon
Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon
4 Mar 2023