CANNES — When the Media Ratings Council specced out what truly constitutes a “viewable” ad impression, in a world increasingly falling victim to fraudulent ads, ad buyers rejoiced. And then the whole system began fragmenting. Now, it seems, some customers are getting confused about which viewability trackers are right. “As viewability becomes more and more a transitionary […]
CANNES –To be effective, video ads should better align with the user experience. Those type of ads will benefit both brands and consumers more, says Pierre Chappaz, Executive Chairman at Teads, in this video interview with Beet.TV from the Cannes Lions Festival. Better ads are important because currently upwards of 70% of pre-roll ads are never seen […]
CANNES – When Paris-based Teads launched back in 2011, there was very little conversation about the viewability problems around video advertising, but that has changed and the bet by co-founder Bertrand Quesada looks like it is paying off. The company has recently raised a $30 million round and has over 400 employees in 26 cities in 18 countries. […]
The future of video advertising will be explored in a 60-minute session featuring leading publishers and media agency executives. The conversation will address the opportunities for brands to monetize video beyond the conventional in-stream ad. Topics to include mobile video, interactive ads, social streams, native video, video as display, and advertising on connected devices. The impact of […]
Teads, the adtech company that provides publishers with “outstream,” a solution to insert video advertising into editorial pages, launched a mobile SDK in March and it has been adopted by Le Monde and Forbes, says Bertrand Quesada, CEO, in this interview with Beet.TV Quesada sees robust interest in outstream for mobile as consumption moves to […]
French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites. Now it is using a study commissioned from Nielsen to claim it outperforms its competitive video ad format technology. According to Nielsen’s comparison, more viewers of […]
FORT LAUDERDALE — “Out-of-stream” video ad tech supplier Teads is targeting global expansion in 2015, after it raised another $30m in funding in January. Speaking with Beet.TV, North America GM Jim Daily expects “more expansion” this year: “We’ve opened up in the US. We’re going to be expanding further in to Canada and some other key markets. We’ve […]
FORT LAUDERDALE — Video ad tech vendor Teads is getting ad buyers buzzing with its new take on video ad formats – letting specialist text publishers insert auto-playing video ads between their paragraphs. But how successful can this model be when readers can simply scroll past the video ads to silence and hide them? “Our […]
Teads, the Paris-headquartered video adtech company, which allows advertisers to place video ads in various locations on Web pages and on mobile devices, outside of the conventional pre-roll scenario, has raised $30 million in new funding, the company announced this week. The company is planning to file for an IPO this year, said co-founder and […]
CHICAGO — It’s only natural that online video advertising takes after television advertising – after all, both media are about moving pictures. But, whilst the forms may be similar, advertiser results can vary across each, according to a tech exec. “It’s a similar experience to what we see on TV,” North America MD Jim Daily […]
CHICAGO – For many publishers, creating scale around video production, coupled with getting those videos watched, is not easy. For advertisers, there is highly limited inventory, with about 4 percent of video pre-roll suitable for top tier brands, says Jim Daily Managing Director of North America for video ad tech platform Teads. Daily says the […]
Since the advent of Web video, in-stream advertising has dominated the medium. Now, forced by consumer demand, device proliferation and a changing marketplace where buyers and sellers demand more quality views around premium content, the industry is moving beyond the pre-roll. Advertisers and publishers are embracing other ad units that include “native” ad units, “in-page” […]
Following this spring’s merger of video ad tech firms Ebuzzing and Teads, the pair last week rebranded as just “Teads.” That company is now setting its sights on going public next year. In this video interview with Beet.TV, CEO Bertrand Quesada explains why: “We want to be independent.” “We want to raise capital to be able […]
Ad agencies are desperate to spend money on online video – they just don’t see enough premium publisher inventory against which to advertise. So video ad tech vendor Teads is helping publishers turn their existing assets in to video ad opportunities, with its ad formats like inRead that inserts auto-playing video ads in content publishers do […]
Slate magazine wants to sell more video ads – it just needs to use text to get there. “What’s next is video, video, video – we need to get more video on the site,” says Slate associate publisher Anthony DeMaio. “We’re doing four million streams a month – it’s still a very small percentage of […]
After agreeing to merge this spring, video ad tech firms Ebuzzing and Teads see a big future for publishers out there. “Publishers can put preroll ads in front of the videos content they create,” says the companies’ North America GM Jim Daily. “But a finite number of impressions are available – they sometimes struggle to […]
Since the very dawn of Web video, in-stream advertising has dominated the medium. Now, forced by consumer demand, device proliferation and a changing marketplace where buyers and sellers demand more quality views around premium content, the industry is moving beyond the pre-roll. Advertisers and publishers are embracing other platforms and revenue streams. These include “native” […]
In a sign of the growing importance of online video advertising technology, two of the sector’s vendors are merging – and say they plan to go public next year. Ebuzzing, which was co-founded by French web entrepreneur Pierre Chapaz, and Teads, a French ad tech firm bringing new formats to market, say they are combining to […]
French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. “Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.,” business development head Pierre de […]
One of the problems with the huge online video opportunity is that premium video ads can typically only be placed in premium video content, which advertisers grumble is not in great enough supply. So The Economist is now beginning to thread auto-playing video advertising in between paragraphs of its respected text articles. The development comes […]