French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites.
Now it is using a study commissioned from Nielsen to claim it outperforms its competitive video ad format technology.
According to Nielsen’s comparison, more viewers of ads delivered through other platforms were more likely to buy advertised products.
“2015 is going to be a year of making this space a lot more healthy – ensuring brands are buying something that’s relevant for them,” Teads CEO and co-founder Betrand Quesada tells Beet.TV in this video interview.
Only 4% of video inventory accounts for ‘premium’. For us, it’s inserting video content within premium editorial content.”
He was interviewed at Beet.TV’s annual executive retreat.