CHICAGO – For many publishers, creating scale around video production, coupled with getting those videos watched, is not easy. For advertisers, there is highly limited inventory, with about 4 percent of video pre-roll suitable for top tier brands, says Jim Daily Managing Director of North America for video ad tech platform Teads.
Daily says the revenue opportunity for publishers, and the supply solution for marketers, is for video ads appear outside of the video player, and on the Web page or on mobile in various rich media units. Teads, which recently merged with eBuzzing, provides these solutions to hundreds of publishers, brands and most of the major ad agency holding companies.
This topic will be the subject of a Beet.TV video summit in Chicago on Wednesday, December 3. The event is sponsored by Teads. Participating in the panel will be:
Elaine Boxer, Director, Industry Initiatives, IAB
Mark Book, VP.Director Social.Content, DigitasLBi
Jim Daily, Managing Director, North America, Teads
Anthony DeMaio, Publisher, Slate
Michael Kraut, VP, National Sales, Cars.com (Gannett)
Lindsay Lichtenberg, VP, Director – Publishing Platform and Partnerships at Starcom MediaVest
Jill Langan, Strategic Planning Director, Maxus
Stephanie Mustari, Director, Programmatic, Media, Havas
Laura Rowley, VP of Video Production and Product) at Meredith Corp