Agenda

Beat Retreat in the City
@ Horizon Media

Pre-Event Arrival & Networking from 1:00 – 200

  • Attendees arrive for pre-event networking

Sessions Begin at 2:00

What Does Advanced TV Mean for Marketplace Now

  • David Campanelli, Horizon Media
  • w/ moderator Ashley Swartz, Furious Corp

TV’s Big Move to Deterministic Data

  • Noah Levine, 605
  • w/ moderator Ashley Swartz

The Big Picture Around Addressable and the Changing Value of TV

  • David Kline, Spectrum Reach
  • w/ moderator Sean Cunningham, VAB

Data Activation, the New Tool for Programmers

  • Dan Aversano, WarnerMedia
  • Sam Garfield, Discovery Communications
  • Noah Levine, 605
  • w/ Howard Shimmel, Janus Strategy, moderator

Networking Break

Data and Tune-in Campaigns, Why it Works

  • Skylar Kim, Horizon Media
  • Jen Taylor, A&E Networks
  • w/ Sean Cunningham, moderator

TV In Transformation as Addressable Lights Up

  • Rob Klippel, Spectrum Reach
  • Andrew Ward, Ampersand
  • Julian Zilberbrand, Viacom
  • w/ Howard Shimmel, moderator

Big Moves in the Marketplace Around Advanced TV

  • Caroline Horner, 605
  • Kim Norris, Spectrum Reach
  • Samantha Rose, Horizon Media
  • w/ Ashley Swartz, moderator

Finding A Path to Deterministic TV

  • Laura McElhinney, Chief Data Officer, Horizon Media
  • w/ Ashley Swartz, moderator

Interactive audience dialogue

Networking Reception (same venue) 5:00 – 6:30

Please find the event page here.