Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik

CANNES — They say “When you are holding a hammer, everything looks like a nail.” But some at media measurement company Nielsen don’t necessarily think measurement is the solution to every brand problem. Case in point – the company’s global head of analytics Matt Krepsik thinks brands should actually look beyond merely media measurement, and […]

 

Nielsen O’Grady Plans New UK Addressable Offering

Smaller national media markets are nimbler and offer more opportunity, so media measurer Nielsen plans to bring its new advanced TV offering to the UK. So says the recently-appointed global MD of Nielsen Media. Matt O’Grady just relocated to London after a decade with the company in New York. Nielsen recently acquired Sorenson Media, the […]

 

Machine Learning Speeds Up Action: NCS’ Dupree

CANNES — In the year of its tenth anniversary, and after five years working on the technology, Nielsen Catalina Solutions (NCS) is bolting on machine learning to some of its existing services. NCS is the unit which uses consumer data to help consumer packaged goods (CPG) companies target ads more effectively. Coinciding with Cannes Lions, […]

 

Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken

In the emerging world of advanced measurement for digital ad campaigns, the currencies and metrics on which buying and selling decisions are made are shifting sands. Many ad buyers, of course, want specific metrics to indicate real viewership and attribution of consequential purchase actions. But many brands, even digital ones, are now getting frustrated by […]

 

Wavemaker’s Richman Reviews Outcomes, Values And DTC Brands

CANNES—Wavemaker’s US CEO, Amanda Richman, assumed her position in the fall of 2017 to help launch what was then GroupM’s newest agency. In this interview with Beet.TV at the 2019 Cannes Lions, she discusses how outcomes and values have risen in importance for marketers and why direct-to-consumer brands are leaning into traditional media. A condensed […]

 

Addressability Is Finally Here: Nielsen’s Somaya

It was a long time coming, but the long-held promise of targeting individual households with customized TV ads has finally come in to view. That is something video and TV programmers – all facing competition from digital-native ad platforms that have long offered super-targeting – need to remain competitive. “I think there are finally real […]

 

How Panels Improve Big Data: Nielsen’s Hohman

Panel-based measurement of media consumption may seem antiquated when you consider that modern digital media tend to include audience tracking out of the box. But Dave Hohmann thinks counting consumption through panel reporting is still relevant. He would think that. As EVP and MD of buy-side media at Nielsen, Hohman works on continuing to offer […]