Measurement for a Streaming-First World, a Beet.TV Leadership Series, presented by EDO

The measurement of outcomes in the connected TV (CTV) space is rapidly evolving, presenting new opportunities and challenges for advertisers. The key to effective measurement lies in aligning strategies with campaign objectives rather than adhering to traditional channel-based assessments, Parvati Vaish, senior vice president of consulting, CSA, at Havas Media Network, said in this interview […]

The evolving landscape of programmatic advertising demands data-driven strategies to ensure that advertisers are fulfilling their perpetual mission of reaching the right audiences at the right time. “Horizon Media defines success as being as data-driven as possible,” Nav Singh, vice president and managing director of programmatic at Horizon Media, said in this interview at the […]

With the world still swirling around media measurement, could AI lend a hand? Digitas North America is kicking the tyres of that opportunity – but it’s too soon to get out on the road. In this video interview with Beet.TV, Jen Faraci, chief data officer, Digitas North America, explains the potential. An imperfect world “The […]

The perception of television as a performance-driven medium has gained significant momentum over the past 12 to 24 months, reshaping the way advertisers approach TV investments. This shift is being driven by necessity. “TV needs to continue being an avenue in which advertisers invest,” Dominick Pace, executive director of investment, Team Unilever, at WPP’s Mindshare, […]

Connected television has undergone significant transformation in the past couple of years, with evolving capabilities and offerings that continue to reshape the digital advertising landscape. As the medium matures, industry leaders see vast potential in its continued evolution. “CTV starts when you turn on the glass,” Aaron Sobol, head of North America media investment and […]

Consumers are dividing their viewing time among a growing variety of devices that include everything from smart TVs to mobile phones to wearables. This more complex environment has pushed brands and media buyers to devise strategies to engage cross-platform audiences. “What we’re doing very simply is taking a holistic approach to video that really is […]

Advertisers are demanding more evidence that their media spending is driving an outcome, making transparency into cross-platform measurement a greater priority. The Home Depot is focused on “things like transparency with our partners and our suppliers. That’s a big priority for us…making sure we’re consistently measuring across different platforms and different formats,” Zachary Darkow, senior […]

As audiences fragment across linear TV, streaming and social video, advertisers are trying to reaggregate them for effective cross-screen measurement. But success ultimately hinges on driving tangible outcomes for clients, according to the woman heading spending at one major ad agency. In this video interview with Beet.TV, Maureen Bosetti, chief investment officer, IPG Mediabrands, says […]

For a 131-year-old, The Hershey Company certainly has an appetite for new technology. The confectionary company has been rolling out a suite of new activities to support creative development. In this video interview with Beet.TV, Vinny Rinaldi, VP of media and marketing technology, explains his philosophy. Innovation imperative Rinaldi said he believes that the acceleration […]