P&G’s D’Angelo On The ‘Scale’ Of Brand Versus Performance Marketing

CANNES—Marketing has always been about performance, says Procter & Gamble’s Global Media Director, Gerry D’Angelo. So conversations should center not on brand marketing versus performance marketing but about “points on the scale.” In this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity, D’Angelo says he’s had “quite a number of interesting […]

 
 

As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed

CANNES – Over-the-top (OTT) TV viewing is exploding. Now OTT operators need to see their advertising revenue increase at the same pace. In this video interview with Beet.TV, Tariq Mahmoud, Roku head of international sales and strategy, describes a disconnect he expects will be closed in the next few years. ‘There’s this delta right now […]

 
 

The Long Slow Road To Scale & Power: Finecast’s Jakob Nielsen On Advanced TV

CANNES – Building the infrastructure required to deliver addressable TV ad campaigns at scale is a “10-year sprint” for the man charged with doing that for the world’s biggest media agency holding group. But Jakob Nielsen is having the time of his life. In 2017, WPP’s GroupM launched Finecast, aiming to “help advertisers address hard-to-reach […]

 
 

Data Opens Up Everything In The Creative Process: Publicis Spine’s Donohue

CANNES—Machine learning and artificial intelligence stand to fuel the mass personalization of advertising messaging, but right now that’s “a little bit more of a bridge down the road,” says Publicis Spine CEO Lisa Donohue. In this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity, Donohue explains how data “opens up everything […]

 
 

Brands Want A Shorter, Shoppable Funnel: Accenture’s Mendonça

If you needed any indication that the big consulting firms were making an entry in the world of advertising services, look back to Accenture’s appointment of Omnicom veteran Nikki Mendonça in October 2017. With the group for 16 years, Mendonça had been president of OMD Worldwide’s EMEA region, responsible for 6,500 marketers running brands like […]

 
 

Measurement Needs An Upgrade: Innovid’s Hogue

She may have just landed from Nielsen, but that doesn’t mean Jessica Hogue doesn’t think the world of TV ad measurement is fine stuck in the worlds of panels and demographics. After a 12-year stint at the media measurement firm which ended with being SVP for its digital client solutions team, Hogue this May left […]

 
 

Agencies Need To Change And Experiment Like Marketers: S4’s Sorrell

CANNES—The world’s biggest agencies are “strapped” by their structure and hesitant to experiment, while advertisers are taking back control and experimenting more than ever, according to Sir Martin Sorrell. “It’s not in-housing, it’s part of a much broader trend,” the former CEO of WPP says in this interview with Beet.TV at the Cannes Lions International […]