The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by PMG
Leaders from PMG, Simulmedia, Mobian and Attain Debate Advertising’s Next Frontier: Meaningful Outcomes, Not Messy Metrics
CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of […]
Marketers Are ‘Being Chased by the Bear’ of AI as Tech Transforms Advertising: PMG’s Sam Bloom
CANNES – Kicking off one of Beet.TV’s fireside chats at the Cannes Lions International Festival of Creativity, Lou Paskalis, founder and chief executive of AJL Advisory, said advertising technology has finally “caught up to the aspiration,” enabling marketers to engineer relevance into every interaction with consumers. Paskalis praised Sam Bloom, head of partnerships at digital […]
It’s Time to Rethink Context and Transparency in Digital Advertising: Mobian CEO Jonah Goodhart
CANNES – As brands pour more money into digital advertising, the industry is facing a transparency crisis. Jonah Goodhart believes it’s time to fix it. The co-founder and chief executive of Mobian said true “contextual” advertising has been misunderstood. “As an industry, we’ve talked about contextual for years. I would argue it’s really been keywords, […]
AI-Powered Alli Helps Marketers Pivot Faster as Martech Gets More Agile: PMG’s Chris Alvares
CANNES – As artificial intelligence reshapes marketing, PMG’s proprietary technology platform, Alli, is putting speed and automation at the center of campaign strategy, says Chris Alvares, the company’s vice president of artificial intelligence and technology. Speaking to Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Alvares said Alli stands apart from […]
PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners
CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data […]
No More Silos: PMG’s Sam Bloom on How Its Alli Marketplace is Rewiring Brand Strategy
CANNES – Artificial intelligence continues to redefine modern marketing, and digital advertising agency PMG is doubling down on its belief that the future lies in platforms, not just partnerships. That vision is taking shape in the form of Alli Marketplace, a new martech exchange announced this week that is embedded directly into PMG’s proprietary operating […]