From Compliance to Competitive Edge: Lyft, Kroger, Intuit LiveRamp on Trust in Marketing

CANNES — For years, the advertising industry has often viewed data privacy compliance as a cost of doing business, a limiter on marketers’ ambitions. But could privacy be a competitive advantage? This was the consensus from a panel of executives from Kroger, Intuit, Lyft, and LiveRamp. Interviewed by Tameka Kee at a LiveRamp-hosted event in […]

 
 

United, Microsoft, LiveRamp and Newton Research See AI as Key to Smarter Data Partnerships

CANNES – At this year’s Cannes Lions International Festival of Creativity, artificial intelligence dominated conversations across the Croisette, and the Beet.TV stage was no exception. In a panel discussion moderated by Beet.TV contributor Tameka Kee, executives from United Airlines, LiveRamp, Newton Research and Microsoft discussed how AI is reshaping data collaboration, media analytics and creative […]