The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by CVS Media Exchange

CANNES – In an advertising landscape flooded with more than 250 retail media networks, how will contenders stand out? CVS’ own retail media division believes pairing online community conversation with purchase history can unlock high-intent moments with a “three dimensional” web of influence. Its goal is to create a “win-win-win” for consumers, brands, and media […]

CANNES – In a move that bridges health and wellness shopping data with community conversations, CVS Media Exchange (CMX) used Cannes Lions to announce a partnership collaboration connects CVS’s 90 million ExtraCare members with Reddit’s 108 million daily active users. The collaboration aims to create new opportunities for brands to reach health-conscious consumers where they’re […]

CANNES — CVS Media Exchange (CMX) is marking its fifth anniversary this August by expanding beyond traditional retail media placements through a new collaboration with Reddit. CMX allows brands and advertisers to place their products within CVS Pharmacy’s digital touchpoints, includes online channels, such as CVS.com, and in-store digital media. In this video interview with […]

CANNES — CVS Media Exchange (CMX), the retail media arm of CVS Health, is teaming up with Reddit to unlock new advertising opportunities for brands, tapping into Reddit’s vast, high-intent communities focused on health, wellness and beauty. “Our collaboration with Reddit will be available early Q4 of this year,” said Raphaela Walsh, head of product […]

CANNES – With more than 100,000 active communities, social platform Reddit has become a digital ecosystem where authentic conversations thrive, and where marketers must tread carefully if they want to connect with consumers. “People come to Reddit to find community, to have real connection, authentic conversation with folks who share their same interests,” Mike Romoff, […]