Beet Retreat San Juan 2026, presented by Alliant and TransUnion

SAN JUAN, Puerto Rico – Lou Paskalis has a characteristically blunt assessment of artificial intelligence’s growing appetite for content, likening it less to innovation and more to a well-organized heist. “The reason that I think the IAB is correctly calling AI scraping an existential threat to publishers is because it is routinized theft,” the advertising […]

SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable truth that advertisers finally need to accept is that not everyone can solve all of their problems,” Adam Shlachter, client […]

SAN JUAN, Puerto Rico — The promise of artificial intelligence in advertising has long been one of simplification and speed, a force to unify disparate signals into clear, actionable insights. In practice, however, the technology is often creating the opposite effect, adding new layers of fragmentation and opacity to an already complex media ecosystem. Instead […]

SAN JUAN, Puerto Rico — Controlling supply provides access to real-time user intent and behavioral patterns, while optimization approaches rely on cobbled-together attribution data that limits pre-bid decision-making effectiveness. “When you control the supply, you’re not acting after the fact. You’re not cobbling together that intent based off of cookies or other attribution,” Mike Freides, […]

SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an eye on transaction data as agentic commerce matures. The more we see agents making transactions and optimizing transactions on things […]

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, a figure that suggests the dashboard era may have run its course. The answer, said Holly Yonosko, chief analytics officer […]

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors. The view is that AI’s transformative power should drive real outcomes that matter to brands rather than operational efficiency alone. But getting brands to accept that remains a challenge. “Who’s going […]

SAN JUAN, Puerto Rico – If there is one thing Christa Klausner would like the industry to stop doing, it is obsessing over “tension.” Yes, commerce media networks want control. Yes, agencies want flexibility. No, this is not a reality show. “Tension is kind of a strong word,” said Klausner, executive vice president of commerce […]

SAN JUAN, Puerto Rico — The ad industry talks a lot about removing friction. Warner Bros. Discovery is trying to do it by threading agentic AI into its advertising workflows and rebuilding its ad tech stack from the ground up around open, API-driven architecture. WBD has already moved parts of its ad workflow through agentic […]

SAN JUAN, Puerto Rico – At the Beet Retreat San Juan, Beth Gross, head of commerce media at Yahoo DSP, described a business that is trying to serve two masters without upsetting either. On one side, Yahoo helps brands tap into commerce data and signals to improve campaigns. On the other, it helps retailers and […]

SAN JUAN, Puerto Rico – With more than 350 retail media networks now vying for advertiser dollars, the channel has become so saturated that brands risk cannibalizing their own organic visibility by over-investing in paid placements. That’s the cautionary message from one media agency executive, who argues the industry’s obsession with return on ad spend is […]

SAN JUAN, Puerto Rico—Cross-media measurement requires multiple tools rather than one mechanism that answers all questions, encompassing modeling, uplift analysis, testing, and experimentation applied to different use cases within a comprehensive framework. “Cross media measurement isn’t a singular device. It’s not a panacea where one measurement mechanism will answer all of the questions that you […]

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Summers said many bloated systems are built for execution […]

SAN JUAN, Puerto Rico – The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing – could they actually be hurting advertisers’ bottom lines? As marketers layer more bells and whistles onto their CTV […]

SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales at TelevisaUnivision. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat San Juan, Bertodatti said the Hispanic audience may […]

SAN JUAN, Puerto Rico – U.S. omnichannel retail media is projected to generate $71.67 billion in 2026, as retailers work to unify in-store and digital operations. But, with more than 240 networks now vying for advertiser dollars, retail media is getting as crowded as crowded as Walmart on Black Friday. The explosion of options has […]

SAN JUAN, Puerto Rico — Pause ads might just be the ultimate form of advertising kindness to both marketers and CTV viewers alike.. “The results we saw is our pause ad experience drove 79% lower cost per action versus other channels that are running on CTV, in streaming, any other interactive formats,” Adam Gendelman, vp, […]

SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency when building relationships with consumers,” said the managing director of Chase Media Solutions during an interview with Beet.TV at the […]

SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” […]

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining attention for CTV should be a real human engagement, someone actually watching the screen,” Erika Loberg, global head of CTV […]