Beet@20: Lou Paskalis Says AI will Rewrite Marketing’s Playbook

Twenty years ago, Beet.TV pressed “record” at Google’s campus in Mountain View and quietly began documenting what would become a two-decade sprint through the media industry’s identity crisis, reinvention and occasional existential spiral. Fast forward 11,000 interviews later, and the cameras are still rolling, now in the corridors of CES and beyond, capturing executives like […]

 
 

Beet@20: Peter Naylor of Nielsen Says Personalization Is Coming for Everything

As Beet.TV celebrates 20 years of documenting media’s endless reinvention, Peter Naylor, chief client officer at Nielsen, offered a reminder that the biggest disruption in television didn’t kill advertising. It upgraded it. From its first video shot at Google’s campus in Mountain View in 2006 to thousands of interviews from CES hallways and industry conferences, […]

 
 

Beet@20: Bill Koenigsberg of Horizon Media Says Culture Still Crushes Ego

As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds. From its first recording at Google’s campus in Mountain View in 2006 to the maze-like halls of CES, Beet.TV has built […]

 
 

Sir Martin Sorrell Marks Beet@20 With Warning That AI Is Upending Advertising

Beet.TV this year turns 20, which in media years is roughly equivalent to surviving several platform extinctions and at least one pivot to video that actually worked. What began with a taping at Google’s Mountain View campus in 2006 has grown into a sprawling archive of about 11,000 interviews tracking everything from early vlogging to […]