Measuring Brand ‘Love,’ Doubling Down On Yahoo Properties: Oath’s Tim Mahlman

LAS VEGAS – Verizon’s Oath is intent on spreading the love in 2018 as it ramps up to offer advertisers alternatives to more unified competitors like Facebook and Google. “Build brands people love” is the mantra of the amalgamation of AOL and Yahoo that is Oath. Fittingly, the company has decided to share its “love” […]


GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns

LAS VEGAS — In 2018, a lot of ad-tech firms will tell you they apply “artificial intelligence” to digital advertising trading. For Irwin Gotlieb, GroupM’s veteran – and visionary – chairman, the collection of practices that underpin AI have been around for decades. But that doesn’t mean they can’t be revolutionary, all the same. Fundamentally, […]


Pivotal Research’s Brian Wieser On Disney-Fox, Consultants Versus Agency Holding Companies

LAS VEGAS – When Brian Wieser looks at The Walt Disney Co.’s desire to buy certain aspects of 21st Century Fox, he sees the impact of both shifting viewing habits and the intrusion of big digital players. For Disney, it’s the appeal of a big, quick deal and the options here and overseas it will […]


Turn On, Tune In, Opt Out: How Tru Optik’s Swanston Enables Viewer Targeting Choice

LAS VEGAS — Amid the growing consumer awareness – and, in some quarters, discontent – over digital ad tracking and targeting, one TV ad-tech firm may have just one-upped the rest in the race to provide control. This month, Tru Optik, a data management platform which facilitates ads for connected TV platforms, launched OptOut.TV, giving […]


TBWA’s Troy Ruhanen at CES 2018: Fear And Learning In Las Vegas

LAS VEGAS – With all the pressures that most marketers are facing, being at CES 2018 can actually be a bit scary. Which is why many agencies are here with their clients, trying to guide them through all of the promotional smoke and noise to what really matters. “There is fear in the unknown. What […]


From Creative To Media Brings OMD’s John Osborn ‘Closer To The Customer’

LAS VEGAS – Contrary to what some might think, John Osborn didn’t leave the creative world behind when he decided to shift from heading up BBDO New York to running the media side at OMD U.S. He feels he’s gotten even closer to the real action. “I don’t look at it as leaving anything behind,” […]


Horizon Taps 4C Insights For Better TV Targeting, Gupta Says

LAS VEGAS — Brands which use the media agency Horizon to buy ads on connected TVs are about to get smarter placements, following a partnership with 4C Insights. As AdExchanger reported, on top of its Pivot advanced TV platform, Horizon is building a custom planning tool to marry behavioral, attitudinal and purchase data with viewership data. […]


Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music

LAS VEGAS — When Spotify was growing up, its founder Daniel Ek often talked at length about the gravitational force of the playlist. Where albums once dictated how consumers accessed music, and MP3s atomized the album, playlists would be the new unit of consumption. But, even as it dives more heavily in to podcasts, now […]


Amazon’s Cloud Fuels More Efficient Ad Delivery: SpotX’s Straight

LAS VEGAS — All the chatter is about Amazon building an advertising business that could rival the biggest platforms in ad sales. But Amazon could be an advertising partner, too. Earlier this month, SpotX, the digital video ad tech vendor, announced a deal with the retail giant to make video ad deliver more seamless. And, in […]


Major TV Networks’ Embrace Of Data-Optimized Campaigns ‘A Really Big Step’: Simulmedia’s Dave Morgan

LAS VEGAS – To Simulmedia, which has about a decade head start in optimizing linear television ad targeting, it’s a good sign that large network groups have decided to adopt data-optimized, audience-based campaigns. “It’s critical to get their adoption to move a market because the TV ad market is one where demand exceeds supply,” says […]


Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb

If the health of the advertiser business is a bellwether for the state of the economy, then listen up to the world’s largest media investment group. In this video interview with Beet.TV, GroupM chairman Irwin Gotlieb sounds a worrying call. “The troubling aspect of it is that we see more and more clients who are […]


Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out

The deployments are different in every market around the world but, slowly but surely, addressable TV – technology which helps advertisers target individual viewers – is rolling out globally. But don’t bet on this granular-targeting super-power usurping the traditional construct of TV ad-buying – wherein the goal is to reach a mass audience, measured roughly […]


Behind The Headlines At CES, ‘Significant’ TV Viewing Changes: WPP Group’s Sir Martin Sorrell

LAS VEGAS – At events like CES 2018, noisy headlines about bright, shiny new technology can get ahead of reality. Take advanced television and shifting viewing habits, as seen through the eyes of WPP Group CEO Sir Martin Sorrell. “If you define television as screen and screen hours, there’s a bigger opportunity than there’s ever […]


Cross-Platform Deal With comScore Has Broad Industry Potential: Adam Lowy of DISH MEDIA And Sling TV

LAS VEGAS – Three years ago next month, when DISH launched streaming service Sling TV, the company had bigger ambitions than just serving addressable ads on Sling. It was the recent measurement deal with comScore that delivered the missing piece: uniformly measured addressable TV for both streaming and linear programming. Now buyers can reach specific […]


comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV

LAS VEGAS – Longtime partners comScore and DISH have crossed the platform threshold, so to speak, with their partnership to provide uniform addressable advertising measurement across the Sling TV over-the-top service and DISH linear television. The deal gives advertisers a view of their campaign’s performance across Sling’s connected TV, mobile and desktop impressions, as well […]


Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’

LAS VEGAS – When Terry Kawaja takes in the proceedings at CES, he’s not focused on the “flashy consumer-facing stuff that we see on the show floor.” To the Founder and CEO of investment banking firm Luma Partners, it’s all about sub-trends. This means that things like self-driving cars, drones, artificial intelligence and virtual reality […]