MediaMath’s Reed Imagines AI Powering Always-On Omni-Channel Marketing

COLOGNE — In a post-cookie, multi-device world, marketers who want to reach the right consumer are going to need to do so on which ever screen they may be using. Against new regulatory limits, that brings untold complexity. So, could artificial intelligence help move marketing forward? Ad-tech firm MediaMath thinks so. That is why, a […]

 
 

Retargeting In Russia: OZON.ru Goes Its Own way

COLOGNE — It used to be a country where internet users did not want to pay for things found online. But, by 2022, Russian consumers’ ecommerce spending is set to reach the equivalent of $403.91 a year. One company in prime position to benefit is OZON.ru, the 2o-year-old online retailer that has partnered with ad […]

 
 

How A TV App Is Rebooting CPG’s Consumer Relationship

COLOGNE — Way back when everyone was busy turning panic about smartphones distracting TV viewers in to a “second screen” opportunity, I revealed a new app that got me excited. “I have seen the future of TV and it is called ‘Zeebox’,” I wrote, breaking news of the new mobile app which helped TV viewers […]

 
 

Zenith’s Bonori On How Machine Learning Helps Drive Real-Time Marketing

COLOGNE – Clients want their agencies to be as far upstream as possible in the planning process and are taking a more holistic approach to performance goals, says Vittorio Bonori, Global Brand President of Zenith, which is “obsessed” with performance. “Because for the first time commerce and communication are converging, we can really track performance […]

 
 

Matt Prohaska Traces The Arc Of Criteo’s Success Path

COLOGNE – Criteo is a company that has “run wild and done very, very well making efficiency out of inefficiency,” observes Matt Prohaska, the former BBDO executive who now runs Prohaska Consulting. So it’s not a question of whether Criteo succeeds going forward but how, he says in this interview with Beet.TV at the annual […]

 
 

Adjust: A ‘Fluid Data System’ Built On App Ad Campaign Activity

COLOGNE – As mobile marketing KPI’s have evolved over the last several years, advertisers are getting “way more transparency than they ever had,” says Adjust CEO & Co-Founder Christian Henschel. Adjust’s SDK resides within its customers’ apps and “we transfer the data to our platform and then help our customers to understand what kind of […]

 
 

AppsFlyer’s Jeger On ‘Pain Points’ Of App Marketing: User Engagement, Retention

COLOGNE – When you have more than 4,000 partners in the app marketing space, you have a pretty good understanding of one of the biggest pain points. “What we see in our data is that users are using apps more frequently but for a shorter period of time,” says Ben Jeger, Managing Director, DACH & […]

 
 

Time A Key Component Of Video Viewability: IAS’ Knoll

COLOGNE — When the Media Ratings Council decreed a viewability standard for video advertising, many in the industry were thankful that the industry was coming to some sort of consensus Roll forward, however, and it seems people are looking for more. In this video interview with Beet.TV, Integral Ad Science CEO Scott Knoll  says brands are pushing […]

 
 

Search Yields Consumer Intent, Lifetime Value: Reprise Digital’s Ellis

COLOGNE – Given the headline-grabbing allure of advanced television, things like organic and paid search can get overlooked. But search is still one of the best sources of human intent and can provide long-term customer value beyond initial purchases. So says Craig Ellis, Global COO of the IPG agency Reprise Digital, in this interview with […]

 
 

Pixability Expands Overseas And Into Advanced Television

COLOGNE – Pixability has built its business providing video advertising software across the walled gardens of the biggest social media platforms. Now it’s eying the over-the-top and connected-TV space as well, armed with a new offering that automates data analysis around video creative. “A lot of folks refer to us as the trade desk for […]

 
 

MediaLink’s Kassan Seeks Global Scale Amid ‘Controlled Chaos’

COLOGNE – Strategic advisory firm MediaLink considers itself as occupying “the intersection of marketing, media, advertising, entertainment and technology.” To say it’s a busy place to be is an understatement, according to Chairman & CEO Michael Kassan. “We are in an absolute state of transformation. I’ll be kind, I used to say chaos. It’s controlled […]

 
 

Retailers Are Becoming Media Companies: Otto Group’s Ahlers

COLOGNE — While everyone has spent the last year asking “Is Facebook a media company?”, there is one of the big-four tech firms about which you could probably quickly answer that question. Amazon certainly isn’t just a book store anymore. These days, it has a large offering of ad products to help buyers advertise both […]

 
 

LiveRamp’s Smith Balances Omni-Channel Opportunity With Privacy

COLOGNE — How does LiveRamp – a company which combines consumers’ online and offline personal data with browsing behavior – view the current landscape? In this video interview with Beet.TV, LiveRamp GM Jeff Smith notes a change in brands’ own sentiment. “I used to walk in and try to convince marketers and agencies of the […]

 
 

CNN’s Great Big Story: Emotional And Positive Content, Social Media Reach

COLOGNE – In a growing direct-to-consumer brand environment, can positive, trusted and emotional content help marketers connect to consumers? CNN has wagered more than $40 million on Great Big Story and is convinced its content philosophy for younger viewers provides that connectivity. Launched in 2015, Great Big Story is an independent digital studio owned by […]

 
 

Videology’s Future Under Amobee: VP Jon Block explains

COLOGNE — The acquisition of Videology by Amobee will lead to new opportunities in the use of data-driven advertising, says one of the executives who transferred in the deal. Videology filed for Chapter 11 bankruptcy protection in May, and was bought by Amobee in July for approximately $100 million. So what is the next chapter for […]

 
 

Comcast’s FreeWheel Advises Niche OTTs On Path To Revenue

COLOGNE — The new capabilities of the emerging world of addressable TV and digital video delivery are not just an opportunity for the big guns. Smaller programmers, too, are rising up and getting a piece of the action. But are they getting a piece of the revenue pie? That’s where FreeWheel international GM Thomas Bremond […]

 
 

SpotX CEO Shehan On OTT Growth & Challenges

COLOGNE — SpotX has come a long way since its launch more than a decade ago. Just ask Mike Shehan. He co-founded the company as a self-serve off-shoot of another company he was at. Acquired by European broadcast group RTL in full last year, now Shehan is speaking from a vantage point at which he […]

 
 

Desire For Transparency Drives Marketers In-House: OMD Global’s Adamski

COLOGNE – Brand marketers’ desire to bring functions in-house isn’t necessarily new for advertising or media agencies, but one of the more challenging ramifications of clients’ quest for brand safety is in-housing activities the agencies used to handle. “Transparency still is a huge, huge issue,” OMD Global CEO Florian Adamski says in this interview with Beet.TV […]

 
 

OpenX’s Cadogan Pushes Pedal On Video Growth

COLOGNE — It is the world’s largest independent advertising exchange, but a relatie newcomer to the video world. Now OpenX is seeing big growth in moving images. “We started really about a year and a half ago,” says OpenX CEO Tim Cadogan in this video interview with Beet.TV. “We went out to probably 10% of revenue. […]

 
 

Apps Will Endure, Says Criteo’s Gösswein

COLOGNE — Ever since Apple opened up the App Store, it is clear mobile phone consumption has all been about apps. Could the rise of new mobile web technologies put the web back at the heart of consumers’ digital behavior that is now all about mobile? Criteo’s Alexander Gösswein thinks what will be will be – […]

 
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