Thursday
Early arrivals can do video interviews in the studio, in the meeting center, “Studio 1” is the room. From 11:00 – 3:00. Set a time with katy@beet.tv
Here is the home page for the Beet Retreat
4:00 — 4:45, W Lobby
Informal meet-up for panelists and moderator to huddle
5:00 – 6:15, “Great Room 1” (room for all sessions)
A series of 10-minute keynote, one-on-one conversations:
The Reinvention of the Media Agency
Doug Ray w/ Joanna O’Connell
The Transformation of the Agency Trading Desk
Mac Delaney followed by Joe Kowan , each w/Matt Spiegel
What’s Next for Brands in a Programmatic World
Patrick Reiter followed by Tim Castree, each w/ Ashley Swartz
It’s All About Mobile & Cross Screen
Travis Johnson, w/ Ashley Swartz
6:30, Beach Deck
Reception and dinner
Friday
8:00 – 9:00
Breakfast at “Great Room 2”
9:00 – 9:45
Video Ad Format & Platforms in Fast Transition:
Mobile, the social feed and connected TV’s
- Dave Dugan, Facebook
- Dan Frisbie, Jun Group
- Travis Johnson, IPG
- Scot McLernon, YuMe
- Moderator: Ashley Swartz
9:45 – 10:30
Out-stream and Other Emerging Ad Formats
What is the Value to Marketers and Publishers
- Brian Danzis Virool
- Yoav Naveh, ConvertMedia
- Mark Yackanich, Genesis
- Moderator: Ashley Swartz
10:30 –10:45
Break
10:45 – 11:30
Cross Screen Monetization
The Promise and the Challenge
- Jay Baum, Tremor,
- Noah Fenn, AOL
- Neil Smith, FreeWheel
- Moderator: Joanna O’Connell
11:30 – 12:30
The Automation of Customized Video Advertising
The Emergence of New Technologies
- Boaz Cohen, Eyeview,
- Giles Goodwin, Flite
- Doug Ray, Carat
- Moderator: Ashley Swartz
12:30 – 2:00
Lunch at Sorcé restaurant
2:00 – 2:45
Programmatic on the Buy Side
- Tim Castree, Videology
- Sam Cox, MediaMath
- Joe Kowan, GroupM
- Patrick Reiter, Target
- Jay VanDerzee, Google
- Moderator, Matt Spiegel
2:45 – 3:30
Programmatic on the Sell Side
- Sean Buckley SpotX,
- Brent Gaskamp, Videology
- Tom Herman, DashBid
- Mari Kim Novak, The Rubicon Project
- Moderator: Joanna O’Connell
3:30 – 3:45
Break
3:45 – 4:30
Data, Analytics, Attribution
- Mac Delaney, Merkle
- Matt Spiegel, MediaLink,
- Ashley Swartz, Furious Corp,
- Irfon Watkins, Coull
- Moderator: Joanna O’Connell
4:30 – 5:00
“Off-the-Record”
7:00
Meet at hotel lobby entrance for transportation to Gala Dinner
Saturday
8:00 – 9:00
Breakfast at “Great Room 2”
9:00 – 9:15
Fraud, Viewability and the Health of Digital Video
- Kevin Lenane Integral Ad Science
- Moderator: Matt Spiegel
followed by “off the record” for 15 minutes
9:30 – 10:15
Reality, Perception and the Opportunities for Digital Brands
- Stephanie Gaines, Yume
- Mari Kim Novak, Rubicon Project
- Caroline McCarthy, true[X]
- Joanna O’Connell, MediaMath
- Moderator: Andy Plesser
10:15 – 11:00
The Emerging Ad Tech Stacks
Dominance, Survival, Success, Interoperability?
- Jay VanDerZee, Google
- Tim Castree, Videology
- Joanna O’Connell, MediaMath
- Moderator Ashley Swartz
11:00 – 11:30
“Off-the-Record”
Session and programming ends at 11:30.
Lunch at Sun Bay & Beach Party
1:00 depart on vans
Group departs at 1:00 for beach event. Last van at 1:15. Vans will return as early as 3 and as late at 4:30.
7:00 Group assembles at the W entrance for van to closing dinner and Andy & Kathy’s
10:00 Closing party at the W, hosted by Google.
Contact: Andy Plesser andy@beet.tv 1.917.881.8139;
Katy Charles katy@beet.tv 1.336.409.6076
Transport Captain: Angie Adams 1.787.397.2048
W Retreat & Spa: 1.787.741.4100
Password for conference WiFi: SGY7KH
The Beet Retreat, Vieques 2016
presented by
