Beet Retreat Agenda

Thursday

Early arrivals can do video interviews in the studio, in the meeting center, “Studio 1” is the room. From 11:00 – 3:00. Set a time with katy@beet.tv

Here is the home page for the Beet Retreat

4:00 — 4:45, W Lobby

Informal meet-up for panelists and moderator to huddle

5:00 – 6:15, “Great Room 1” (room for all sessions)

A series of 10-minute keynote, one-on-one conversations:

The Reinvention of the Media Agency
Doug Ray w/ Joanna O’Connell

The Transformation of the Agency Trading Desk
Mac Delaney followed by Joe Kowan , each w/Matt Spiegel

What’s Next for Brands in a Programmatic World
Patrick Reiter followed by Tim Castree, each w/ Ashley Swartz

It’s All About Mobile & Cross Screen
Travis Johnson, w/ Ashley Swartz

6:30, Beach Deck

Reception and dinner

Friday

8:00 – 9:00

Breakfast at “Great Room 2”

9:00 – 9:45

Video Ad Format & Platforms in Fast Transition:
Mobile, the social feed and connected TV’s

  • Dave Dugan, Facebook
  • Dan Frisbie, Jun Group
  • Travis Johnson, IPG
  • Scot McLernon, YuMe
  • Moderator: Ashley Swartz

9:45 – 10:30

Out-stream and Other Emerging Ad Formats
What is the Value to Marketers and Publishers

  • Brian Danzis Virool
  • Yoav Naveh, ConvertMedia
  • Mark Yackanich, Genesis
  • Moderator: Ashley Swartz

10:30 –10:45

Break

10:45 – 11:30

Cross Screen Monetization
The Promise and the Challenge

  • Jay Baum, Tremor,
  • Noah Fenn, AOL
  • Neil Smith, FreeWheel
  • Moderator: Joanna O’Connell

11:30 – 12:30

The Automation of Customized Video Advertising
The Emergence of New Technologies

  • Boaz Cohen, Eyeview,
  • Giles Goodwin, Flite
  • Doug Ray, Carat
  • Moderator: Ashley Swartz

12:30 – 2:00

Lunch at Sorcé restaurant

2:00 – 2:45

Programmatic on the Buy Side

  • Tim Castree, Videology
  • Sam Cox, MediaMath
  • Joe Kowan, GroupM
  • Patrick Reiter, Target
  • Jay VanDerzee, Google
  • Moderator, Matt Spiegel

2:45 – 3:30

Programmatic on the Sell Side

  • Sean Buckley SpotX,
  • Brent Gaskamp, Videology
  • Tom Herman, DashBid
  • Mari Kim Novak, The Rubicon Project
  • Moderator: Joanna O’Connell

3:30 – 3:45

Break

3:45 – 4:30

Data, Analytics, Attribution

  • Mac Delaney, Merkle
  • Matt Spiegel, MediaLink,
  • Ashley Swartz, Furious Corp,
  • Irfon Watkins, Coull
  • Moderator: Joanna O’Connell

4:30 – 5:00

“Off-the-Record”

7:00

Meet at hotel lobby entrance for transportation to Gala Dinner

Saturday

8:00 – 9:00

Breakfast at “Great Room 2”

9:00 – 9:15

Fraud, Viewability and the Health of Digital Video

  • Kevin Lenane Integral Ad Science
  • Moderator: Matt Spiegel

followed by “off the record” for 15 minutes

9:30 – 10:15

Reality, Perception and the Opportunities for Digital Brands

  • Stephanie Gaines, Yume
  • Mari Kim Novak, Rubicon Project
  • Caroline McCarthy, true[X]
  • Joanna O’Connell, MediaMath
  • Moderator: Andy Plesser

10:15 – 11:00

The Emerging Ad Tech Stacks
Dominance, Survival, Success, Interoperability?

  • Jay VanDerZee, Google
  • Tim Castree, Videology
  • Joanna O’Connell, MediaMath
  • Moderator Ashley Swartz

11:00 – 11:30

“Off-the-Record”

Session and programming ends at 11:30.

Lunch at Sun Bay & Beach Party

1:00 depart on vans

Group departs at 1:00 for beach event. Last van at 1:15. Vans will return as early as 3 and as late at 4:30.

7:00 Group assembles at the W entrance for van to closing dinner and Andy & Kathy’s

10:00 Closing party at the W, hosted by Google.

Contact: Andy Plesser andy@beet.tv 1.917.881.8139;
Katy Charles katy@beet.tv 1.336.409.6076

Transport Captain: Angie Adams 1.787.397.2048

W Retreat & Spa: 1.787.741.4100

Password for conference WiFi: SGY7KH

The Beet Retreat, Vieques 2016

presented by
videology