Advertising Transformation:

What’s Next for Converged TV + Video, January 5

a Beet.TV Leadership Summit during CES 2022
Virtual

presented by

As we approach CES in Las Vegas for the first time in 2 years, the landscape has been transformed. Powered by technology and consumer choice, media consumption and resulting monetization has shifted. Nowhere has change been more dramatic than in the realm of converged television and video.

The new reality, and emerging state of advertising in 2022, will be the subject of a half-day leadership summit comprising a series of panels and keynote addresses. The program will be on January 5 and broadcast via GoToWebinar.

Curated and produced by Beet.TV in partnership with Mediaocean, the event will be attended by industry leaders. The moderator is Jon Watts. The sessions will be produced and published by Beet.TV

The on-stage conversations, and those captured off stage, will reach a global audience far beyond the halls of CES. And the videos will be shared for months and years to come, marking a monument time in the industry.

Panels will be constructed around these and other related topics:

  • Audiences – Strategies for identity resolution and media planning,
  • Creative – How to develop and manage assets across channels
  • Social – What’s happening with platforms and investment in video
  • Measurement: Where are we with cross-channel currency, brand safety, and attribution

We will offer a livestream for remote attendees

Agenda

(All times Pacific Standard Time)

12:00-12:10
Jon Watts, Executive Director, The Project X Institute

12:10-12:30
Rishad Tobaccowala, Author and Futurist

12:30-12:45
Sir Martin Sorrell, Executive Chairman, S4 Capital

12:45-1:00
Doug Rozen, CEO, dentsu Media

1:00-1:20
Doug Rozen, CEO, dentsu Media
Sarah Personette, Chief Customer Officer, Twitter

1:20-1:30
Break

1:30-1:50
Michael Law, CEO, Carat US
Melissa Grady, CMO, Cadillac

1:50-2:10
Chrissie Hanson, Global Chief Strategy Officer, OMD

2:10-2:25
Jason Dailey, Director, Head of Agency, Facebook

2:25-2:35
Break

2:35-2:50
John Lee, Chief Data Officer, NBCUniversal Media

2:50-3:30
Dan Aversano, SVP, Data, Analytics & Advanced Advertising at Univision
Jo Kinsella, President, TVSquared
Andre Swanston, SVP, Media & Entertainment Vertical, TransUnion

3:30-3:45
Kevin Lemberg, Head of Partnerships, Comcast Technology Solutions

3:45-4:00
Illianna Acosta, Channel Sales Manager, Ad Tech Partners, LinkedIn
Jessy Jacques, Partner Manager, LMS Channel Sales, LinkedIn

Wednesday, January 5

Leadership Summit
Noon – 4:00 pm

Please Revisit this Page for the Full Agenda with Additional Speakers

To request a free invitation to join online, please fill out this form.