The brand suitability sector has been built around “defense” – providing safety to brand marketers. This has changed as the tools of brand suitability are being used in “offense,” making advertising more efficient, says Brian Atwood, who has joined Pixability as CRO.
Pixablity provides brand suitability tools for marketers buying on YouTube. The scope of the platforms covered by the company have expanded to include Roku and Amazon.
Atwood explains his company’s approach which utilizes both machine learning and human intervention.