LAS VEGAS — Online TV and video tech company Ooyala already boasts clients like Sky, Star India and Media Prime.

But, as the demands of delivering TV-like experiences at scale grow, now it is also tapping Adobe technology to go large.

Before NAB Show, the company announced a deal with Adobe to integrate its own platform with the larger company’s technology.

At the event, Adobe business development head Kevin Towes explained the detail to Beet.TV.

“Ooyala has a great customer set that goes across the globe in all kinds of segments,” he said.

“They’re working with our TV SDK on Adobe Primetime.

“Adobe Primetime creates incredible TV-like experiences that for media and entertainment companies.

“Ooyala is bringing Primetime in to its Ooyala player on the Ooyala platform. Their customers are going to have access to the great, high-quality playback experience with ad insertion.”

Ahead of the show, Ooyala chairman Stephen Elop also named Jonathan Huberman its CEO, formerly CEO of Syncplicity.

This video is part of Beet.TV’s coverage of the 2017 NAB Show in Las Vegas.   The series is sponsored by Ooyala.  For more coverage of NAB, please visit this page.