COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising.
“It’s been better than we expected,” Medialaan digital head Olivier van Zeebroeck tells Beet.TV in this video interview. “After one year, without advertising around it, we already have more than 500,000 subscriptions. We reach one third of youngsters between 12 and 24 years old who have an account already where they give their data.”
But van Zeebroeck is not resting on his laurels.
“It’s a big step forward. But now the challenge we have is to build a better long-form product,” he says.
“In November, we will launch StevieFree, which is an over-the-top platform, where we will offer the five channels free with dynamic ad insertions, also live, which is a big challenge to manage.”
This video is part of series of Beet videos produced at DMEXCO, presented by FreeWheel. For more videos from the series, please visit this page.