Broadcast online video technology supplier Saffron Digital is hoping to make life easier for content distributors, as it launches a solution to shift live linear TV.

The outfit has added live capability to its MainStage platform, following a partnership with Nowtilus.

Company sales and marketing SVP Malachi Bierstein says the idea is to reduce complexity in a fragmented world for broadcasters: “It is pretty complex but it doesn’t have to be.

“(Customers) want to be across the breadth of popular connected devices, they want to be able to offer business models like SVOD, EST, TVOD, live linear, ad-supported.”

Clients of London-, LA- and Tokyo-based Saffron include ITV and Sky, KDDI and NBCUniversal.

We interviewed Bierstein at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

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