AMSTERDAM – So-called “programmatic” techniques for controlling and targeting online ad trading are already revolutionizing sales of static display ads; but video is later to the ad-tech party.

Display has been like this for a while. Video is two to three years behind,” London- and Stockholm-based video ad platform Videoplaza‘s director David Muehle tells Beet.TV in this video interview recorded at IBC Show.

Muehle says the dream of dynamically inserting ads in to linear TV, in the same way as already happens in online video, is becoming a reality: “We have clients actually doing this now … online video becomes the new TV.

This video is part of Beet.TV’s coverage of the IBC Show presented by Brightcove.  Please find more clips here.