COLOGNE — Video ad management platform FreeWheel is looking to international and ecosystem growth following its recent acquisition by cable operator Comcast.
“We’re powering ad decisioning and management for 90% of broadcast community in the US,” FreeWheel’s global solutions and corporate development SVP Frans Vermeulen tells Beet.TV in this panel discussion with LUMA Partners founder and CEO Terence Kawaja, recorded at DMEXCO.
“And we’ve been working with Sky and Channel 4 and Channel Five in the UK. We’re very excited to be focused on Europe this year, with a big announcement in a couple of days, hopefully, around a big broadcaster in the northern part of Europe.”
Vermeulen also speaks about the vision of FreeWheel’s new owner: “Part of the future growth of a company like Comcast… they need to be able to provide information and services not just to their own businesses – but also to the rest of the community.”
This video is part of series of videos covering DMEXCO. Please find all of our coverage of the show right here.