LOS ANGELES — Amongst all the hype about “native advertising”, one tech vendor, Kargo, claims to be signing up some big beasts.
Kargo‘s CEO Harry Kargman tells Beet.TV it is gearing up to announce “the largest media companies on the planet” as customers for its solution, which plugs native formats in to publishers’ mobile content streams.
That will be a lofty claim to make good on. So we will be watching for the announcements. Kargman says Kargo recently signed Complex Media and Vox Media as publishing clients, grew from two to six US offices and recently opened an LA office with five staff.
We interviewed him at the 4A’s annual leadership meeting. See the rest of our coverage here.