Mobile media are intensely personal. So how do marketers configured for an age of demographic targeting reach and switch on consumers nowadays?
InMobi brands executive director Stephanie Sarofian‘s light bulb moment came after reading a recent US census.
“Not only have families changed… the way people act, their interests, their behaviors, the way they buy have changed relative to those demographic changes,” she told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion.
“I realized, we’re multidimensional – marketers need to speak to us in these multiple dimensions.”
The realizations of today’s new reality add up to what Sarofian calls “the era of you”.
InMobi recently overhauled its AppGalleries feature, letting brands make apps with ads inside.
Sarofian was interviewed at the summit by Furious Minds CEO Ashley Swartz.
Watch the full video interview to hear how Sarofian believes mobile media can finally execute direct-marketers’ 20-year-old dreams.