COLOGNE — Microsoft wants to make its entire product line-up a billboard opportunity.

The company wants brands to ride its many platforms and products to reach users, whether that’s via Windows 8, smartphones, gaming or Skype.

“It doesn’t matter if you’re in a homeworking scenario, a stay-at-home mom scenario, an auto researcher scenario,” says corporate VP for advertising and online Frank Holland in this video interview with Beet.TV. “We’re going to be able to provide opportunities to brands that want to connect with those consumers.

“Advertisers want to be where our consumers are … whether you’re in a homework scenario on the train in the morning, on the mobile phone, at school doing some research on the web or some productivity activities… or at night you’re on your Xbox smack-talking with your friends.”

In its latest quarter, Microsoft advertising revenue grew by 16% ($409 million) as industry pricing direction pushed down its display advertising performance but Bing search advertising increased.