Online video innovation is now quickening outside the United States – but in very different ways, according to the international director of video ad technology group Videology.
“The general notion when we first started our international business three years ago was, markets outside the US were 18 to 24 months behind,” Ryan Jamboretz told Beet.TV’s recent London Video Ad Strategy Summit. “It’s compressing. It’s now starting to feel like six to nine months.”
But Jamboretz said that evolution is happening at different speeds in different markets. “When we go to Asia, the majority of our distribution of our video assets for our clients… TV isn’t morphing to PCs; it’s morphing to mobile.” Much European video consumption remains PC-based, he added.