Premium Programmatic Video: A Leadership Summit for Publishers Presented by SpotXchange


The marketplace around digital video advertising is moving inexorably to an auction-based, programmatic model as evidenced by the participation of an increasing number of premium publishers. On September 17th, a small group of publishers, agency trading desk executives and technology providers will discuss the emergence of programmatic for premium inventory in a three-hour leadership summit presented by SpotXchange and hosted by the Hearst Corporation.  We will examine a range of topics including private marketplaces, pricing dynamics, programmatic growth, metrics and analytics.

Speakers to include:

Tuesday, September 17
1-4 p.m. followed by networking reception

Hearst Corporation
300 West 57h Street, 44th floor
New York, NY


hosted by