Tapad, a New York-based start-up that allows brands to measure impact of advertising across multiple screens, raised $18 million this month. With the funding the company is set to expand its licensing business and to launch new products including one to measure ads on linear TV, says Are Traasdahl, CEO and founder in this interview with Beet.TV
The measurement tool, called Device Graph is licensed to Datalogix (Oracle) and to eXelate (Nielsen) among others.
We spoke with Traasdahl recently at the LUMA Partners CEO summit in New York. For more Beet.TV clips from the event, please visit this page.