“We’ll be telling more stories using more video content than ever before,” chief revenue officer Kevin Gentzel tells Beet.TV. “We’ll lead more stories with video, surface more video … to get our affluent adult audience consuming more and more of it over the next six months.
“More and more of our advertising partners see the video template as a powerful way to tell a story. So – video, video, video at The Washington Post.”
Beet.TV spoke with him at the FT Digital Media Conference. To view all our coverage of the conference, please visit this page.