MONACO — Broadcasters have been reluctant to participate in programmatic buying online, but that may change soon because brands want more audience buying, says Marco Bertozzi, EMEA Executive Managing Director for the VivaKi Nerve Center, during an interview with Beet.TV at the Monaco Media Forum. "In every market we're talking to [broadcasters] about how we can work with them, and I think we may see some breakthroughs in that space."

Continue reading “Global Marketers Look to Programmatic Buying for Video Advertising”